Rebellion and conformity.

So, let me see if I've got this straight.

You're annoyed about "manufactured" pop music. You're sick of Simon Cowell. You don't want the Christmas Number One, yet again, to be the debut single of the X-Factor's winner. You want to make a stand against the domination of our popular culture by cynical corporate interests.

So you put your weight behind a campaign to get everyone to buy Sony record B instead of Sony record A. Yeah, stick it to the man.

I'm half-convinced that the whole campaign was Cowell's idea, in which case he'll be due a big bonus from his bosses at Sony. If it wasn't, maybe he can persuade them it was.