Thursday 6 October 2005

Fixing things which ain't broke.

What a frustrating experience. All I want to do is to put some vegetables in a bag, prior to taking them to the checkout and buying them. This used to be easy: tear off cellophane bag from convenient roll, put objects in bag. However, Sainsbury's, in their finite wisdom — that's the same wisdom that has led them to keep breakfast cereals in the freezer section — have joined Tesco in the Inconvenience Revolution and replaced the old rolls of bags with innovative new Pinch & Pull technology, sometimes known as Pinch & Pinch & Pinch & Pinch & Pinch & Poke & Pinch & Scratch & Tear & Shake & Pull & Pinch & Thump & Pinch & Swear & Scrabble & Pinch & Pinch & Screech & Give Up & Just Don't Bloody Buy Anything, Then. Why? Why, why, why, why, why? It's a bloody trademark, which means that someone has invented it and is making money out of licensing it, which means that a supermarket has made the decision to spend more money on something that gives them no advantage whatsoever and makes shopping more annoying for their customers. Other supermarkets, seeing this, have decided to follow suit. Just what the fuck is going on?

And don't get me started on bathplugs. "Look! It's so smooth and flush and neat and smooth and it lifts up magically when you pull this lever and there's no unsightly chain!" Yes, but it doesn't let the bloody water out of the bloody bath, does it? Aaaaargh!

It should not take this long to buy carrots.

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