Friday 16 February 2007

Beauty tips for the undead.

As you've probably heard by now, Gillian McKeith has been found quite thoroughly guilty by the Advertising Standards Authority and has been ordered to stop using the title "Doctor" in adverts on the reasonable grounds that she isn't one. To get a real idea of the extent to which she is losing this battle, just look at this:

"As far as I am concerned, because of the hard work I have done, I will continue to put PhD after my name and I am entitled to use the word Dr as and when I choose," she said.

Max Clifford, her PR representative, said McKeith's degree had not played a part in her career or popularity. He added: "Personally, I wish it had never been mentioned. She never needed it and it's done nothing but cause her embarrassment."

That's right: she's paying Max Clifford a fortune to do her PR, yet even he doesn't agree with her about this. I'm not sure I've ever seen him effectively rebut one of his clients' opinions before. Blimey.

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