Monday 31 December 2007

Exactly what's required.

This V-Tech Grow-and-Go Ride-On thing looks like rather a nice product. If you're a parent, anyway. If you don't know any toddlers, probably best not buy it.

Anyway, what I particularly like is not the product itself so much as its blurb. Firstly, it looks like V-Tech have decided not to run this one by the marketing department (or have a spectacularly bad marketing department), as it's been written in industry insider technical terms:

3-in-1 to grow with the child for floor play, rocker and ride-on fun

We can all see well enough what "floor play" and "ride-on fun" are, but who would ever use these terms? Oh, yes, we've bought this excellent new toy for Tarquin; he can use it for both ride-on play and floor play. Why are you looking at me like that?

Secondly, it does exactly what parents really want it to:

Variety of manipulative features

Damn right. Program your child.

Happy New Year, by the way.

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