Friday, September 11

Branding.

Yeah, I know, I've not blogged in ages. If you want more updates, pay me.

Anyway.

The release of Apple's Snow Leopard got me thinking... All the versions of OSX (except maybe not the first release, if I recall correctly) have been named after big cats: Panther, Tiger, Leopard, Snow Leopard... wasn't there a Jaguar at one point? I forget. Anyway, what are they going to switch to when they finally release OS11? Dogs? Ducks? Insects? Wasp, Hornet, Mantis could work. Weevil, not so much. Reptiles? Reptiles have got to be in the running, 'cause then they get to use Komodo, which is a frankly shit-hot name for an OS. Fish? Probably not ducks.

My money — all none of it — is on birds of prey. Eagle, Kestrel, Harrier, Sparrowhawk, Mallard.

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