Friday 24 December 2010

Two adverts that are really annoying me.

Insert useless apology about not blogging for ages here.

OK. Anyway.

First, Dettol. Their Surface Cleanser is being advertised on heavy rotation at the moment, and, apparently, it "kills 99.9% of bacteria, including the flu virus." It's reassuring to see that a company that specialises in disinfectant products is unaware that 100% of bacteria wouldn't include the flu virus, in much the same way that 100% of pigeons doesn't include the Bengal tiger. The correct voiceover should be "Kills 99.9% of bacteria, not including the flu virus, obviously."

And so on to Bailey's. I love Bailey's. It is a quite wonderful drink. But my God, this advert is stupid. These people are having a party and their fridge breaks down or they're too thick to figure out how to use it or something, so they have no ice. So they go outside and break off icicles and use the icicles in their drinks. OK, nice image, very good. But then there's the voiceover: "The time we made our own ice." Well, no. This is in fact the exact opposite of what you've done here. When the fridge works, that's you making your own ice, using the fridge. Unless you've been spending days carefully turning the central heating on and off to jiggle the temperature of your house's roof above and below and above and below freezing in order to get the snow on the roof to repeatedly melt and refreeze at the optimum rate for icicle-creation, no, this is not the time you made your own ice. This ice you're using wasn't made by anyone; it just happened. The correct voiceover would be "The time we didn't make our own ice."

Glad I got that off my chest.