Peer pressure.

I reckon that Jackie should blog a controlled-conditions blind-taste-test showdown to the death between Marmite and Vegemite. It'd be like The Ashes series for brown salty condiments. If you agree, go and harness The Raw Power Of The Web by telling her so. We can force her to do our bidding because she is a new media marketing guru so has to do what random people off of the Internet tell her else her career be doomed.