Monday 13 June 2005

Marketese.

I'm just drinking some rather nice freshly squozen orange juice from Sainsbury's. Here's what it says on the label, complete with Marvel-comic-style use of bold type:

The deliciously sweet juice of eight sun ripened oranges, bottled within just one hour of squeezing to capture their full fresh flavour


I hate moon-ripened oranges.
 

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