Mark has found this. It's an alarm clock that runs away and hides every time you press the snooze button, hiding in a different place each time, forcing you to get the fuck out of bed you lazy sod. I might just have to get one.
The real genius of this invention, from a marketing point of view, is that customers will regularly have to buy replacements after angrily killing the little bastards on bad mornings.
Here's Clocky the clock's homepage. He's made of carpet. Cool.
Apparently, it was invented by the same person who brought us this bizarre computerised speaking bag-curtains-belt-phone thing. A great mind is at work.