Tuesday 31 August 2004

Contingency plans.

Dr No, apparently, is the nickname of Robert Giovacchini, one of Gillette's lawyers, who does an impressively imaginative job of tweaking the company's products so that they don't get sued.

[He] has forced ... a reduction of the amount of apricot aroma used in Earth Born shampoo so the lingering apricot scent on freshly shampooed hair won't attract bees.

This is genius at work, I tell you.

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